CHANEL J12 is proud to be the first Timekeeping Partner of The Boat Race, and Title Sponsor.
Measuring time is crucial to rules and tradition, and the synergies between intricate watch mechanisms and the synchronicity and rhythm required of a crew’s collective stroke are manifold.
This partnership is an eloquent expression of a shared philosophy: one of uncompromising endeavour and style that relies on collective effort to succeed.
Read more in a feature article written by Nick Foulkes in the Boat Race 2025 Programme below.
