ABOUT US

The Boat Race is the most widely recognized rowing event in the world, contested by student athletes.

We at The Boat Race Company are honoured to deliver the event on their behalf. We will continue to focus on operational excellence in all aspects and showcase the event’s heritage to grow reach and appeal.

We are committed to delivering a well-organised, safe race for the students and clubs, and are working to create an inclusive, engaging experience for the local community, supporters, and the wider Boat Race family.

Our ambition is help build a better shared future and inspire others with the transformative potential of sport, while working sustainably to secure the longevity of the event.

2022 will see the 167th Men's Boat Race and the 76th Women's Boat Race.

The Boat Race Company is a company limited by Shares (no. 02544376) established by the Oxford and Cambridge Rowing Foundation to deliver the annual Boat Race between Cambridge University and Oxford University.

The Boat Race Company Board


The Boat Race Company Board consists of:
Tim Senior – Chair
Katharina Auer – Non-Executive Independent Board Director (Marketing, Communications)
Emma Boggis – OUWBC Board Representative
Siobhan Cassidy – CUBC Board Representative
Joelie Chisholm – Executive Director (Finance)
George Gilbert – Non-Executive Independent Board Director (Chair - Race & Operations Committee)
Alison Maitland – Non-Executive Independent Board Director (Chair - Finance Committee)
Fiona Morrison – Chair Oxford & Cambridge Rowing Foundation
Seb Pearce – OUBC Chair and Board Representative
Kieran West – CUBC Board Representative

Our Strategy


Our Purpose
To deliver one of the highest profile rowing events in the world. We are privileged to be able to deliver one of the highest profile rowing events in the world. This event has a fantastic history with stories of human endeavor based on a simple rivalry.

Our Ambition
To use The Boat Race to inspire others because we believe in the transformative potential of sport and help build a better shared future.

Our Strategic Pillars
We aim to make our Purpose and Ambition a reality by delivering against our three strategic pillars:

Refresh and strengthen our heritage brand
The event has a unique place in the British psyche, attracting the interest of millions of people every year regardless of any connection to either university or rowing as a sport. To retain the reputation of the race we need continued focus on operational excellence in all aspects of what we do. We need to deliver a well-organised, safe race for the students and the clubs, while creating an inclusive and engaging experience for the wider Boat Race family.

Help build a better shared future
We feel a responsibility to be able to use the reputation and reach of The Boat Race for a purpose beyond a race on the river. We want to make a difference to local communities - whether in London, Cambridge, Oxford or further afield. We want to be able use the profile of the race to inspire others because we believe in the transformative potential of sport.

Work sustainably
As the custodians of The Boat Race we have a responsibility to ensure the longevity of the event so ensuring financial sustainability will be a key driver. But we will also focus on delivering social and environmental sustainability. We will work with our partners and suppliers to ensure they also commit to working sustainably and in line with our purpose and values.

Teamwork, Passion, Excellence
All this is underpinned by our values, which we aim to embody in all our behaviours and interactions with all our partners and stakeholders.